3.1 City promotions and business support
Ngā whakatairanga tāone me ngā āwhina pakihi
By supporting city promotions, events and attractions, we underscore Wellington’s reputation as a great place to live and visit.
What we do
- Tourism promotions (Positively Wellington Tourism)
- Events attraction and support
- Convention venues (Positively Wellington Venues)
- Retail support (free weekend parking)
- International relations
- Grants and creative workforce
- Destination Wellington
- City Innovation projects
This is a priority area of focus for the Council. The economic prosperity of the city is closely linked to residents’ quality of life. It provides the resources for businesses, the Council and individuals to contribute to the vibrancy of the city and invest in its future development.
We are committed to taking the steps we can to enable individual entrepreneurs and businesses to flourish. This includes being ‘open for business’ by making it easy and cost-effective to work with the Council.
We also decided recently to amalgamate the activities of our tourism agency (Positively Wellington Tourism) with those of our conference and entertainment organisation (Positively Wellington Venues) into a single Council-controlled organisation. This new entity will result in greater co-ordination of, and focus on, activities that contribute to economic growth. It will also cut costs in the areas of governance and overheads. The alignment of the work of this entity and that delivered by Grow Wellington will be essential to ensure the best economic outcomes for the city and region.
- We will host numerous events including teams and matches as part of the FIFA Under 20 World Cup, the ICC Cricket World Cup, play our part in commemorations marking the centenaries of the start of the First World War and of Gallipoli, and celebrate the 150th anniversary of Wellington’s status as Capital City.
- Following adoption of our Business Improvement District (BID) Policy in 2013, a BID is being established in the Miramar commercial area. Community support for the BID has resulted in a targeted rate being proposed in the 2014/15 Draft Annual Plan. The establishment of further BIDs is being explored with other suburban commercial areas.
- We propose to invest in our Economic Development Fund again in 2014/15 to support proposals that will contribute to economic growth and create jobs.
- We will continue to fund a free wi-fi service in the central business district.
- We will develop and assess projects that support our economic growth agenda (see the 8 Big Ideas in the Overview section).
- We will progress initiatives that support existing enterprises and start-ups in areas such as skills development and access to mentors, finance and research.
Measuring our performanceTop
Our targets for 2014/15 are:
- the number of guest nights from international visitors will increase by 2% from 2013/14
- International and domestic visitors will stay an average of two nights
- New Zealand market visitors will increase by 2% from the previous year
- partnership funding with Positively Wellington Tourism will be maintained at less than 50% of total income
- we will continue to hold events and activities with our formal international partnership cities (in Wellington and overseas)
- at least 951 hire days across all Wellington Venues12
- 400,000 attendees at council supported events
- 95% residents are satisfied with council supported events and festivals
- Events Development Fund - There will be a 20:1 ratio of spend to economic impact
- at least 95% of grants funds will be successfully allocated (through milestones being met)13
- during the week the carpark turnover rate is 6.8 cars per day
- during the weekend the carpark turnover rate is 5.2 cars per day.
What it will costTop
|3.1 City promotions and business support||Operating expenditure 2014/15||Capital expenditure |
|3.1.1 - Tourism promotion (PWT)||-||5,630||5,630||-|
|3.1.2 - Convention venues||(14,035)||17,763||3,728||1,341|
|3.1.3 - Retail support (free weekend parking)||-||1,449||1,449||-|
|3.1.4 - Grants and creative workforce||-||1,262||1,262||-|
|3.1.5 - Events attraction and support||-||4,313||4,313||-|
|3.1.6 - Regional and external relations||-||4,881||4,881||-|
|3.1.7 - Destination Wellington||-||2,510*||2,510||-|
|2014/15 3.1 Total||(14,035)||37,808||23,773||1,341|
|2012–22 LTP Yr 3 Total||-||19,588||19,588||1,186|
|Variance 2012–22 LTP Yr 3 to AP 14/15||(14,035)||18,220||4,185||155|
*This now includes City Innovation project costs, which were previously allocated across Council.