Economic development

3.1 City promotions and business support

Ngā whakatairanga tāone me ngā āwhina pakihi

By supporting city promotions, events and attractions, we underscore Wellington’s reputation as a great place to live and visit.

What we do

This is a priority area of focus for the Council. The economic prosperity of the city is closely linked to residents’ quality of life. It provides the resources for businesses, the Council and individuals to contribute to the vibrancy of the city and invest in its future development.

We are committed to taking the steps we can to enable individual entrepreneurs and businesses to flourish. This includes being ‘open for business’ by making it easy and cost-effective to work with the Council.

We also decided recently to amalgamate the activities of our tourism agency (Positively Wellington Tourism) with those of our conference and entertainment organisation (Positively Wellington Venues) into a single Council-controlled organisation. This new entity will result in greater co-ordination of, and focus on, activities that contribute to economic growth. It will also cut costs in the areas of governance and overheads. The alignment of the work of this entity and that delivered by Grow Wellington will be essential to ensure the best economic outcomes for the city and region.

Key projectsTop

Measuring our performanceTop

Our targets for 2014/15 are:

What it will costTop

3.1 City promotions and business support Operating expenditure 2014/15 Capital expenditure
2014/15
Income Expenditure Net expenditure Total
($000) ($000) ($000) ($000)
3.1.1 - Tourism promotion (PWT) - 5,630 5,630 -
3.1.2 - Convention venues (14,035) 17,763 3,728 1,341
3.1.3 - Retail support (free weekend parking) - 1,449 1,449 -
3.1.4 - Grants and creative workforce - 1,262 1,262 -
3.1.5 - Events attraction and support - 4,313 4,313 -
3.1.6 - Regional and external relations - 4,881 4,881 -
3.1.7 - Destination Wellington - 2,510* 2,510 -
2014/15 3.1 Total (14,035) 37,808 23,773 1,341
         
2013/14 Total (186) 19,080 18,894 765
2012–22 LTP Yr 3 Total - 19,588 19,588 1,186
Variance 2012–22 LTP Yr 3 to AP 14/15 (14,035) 18,220 4,185 155

*This now includes City Innovation project costs, which were previously allocated across Council.

12Target updated due to changes to how hire days are calculated.
13Measure reworded for clarification and consistency.